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What is GDPR and CPRA message in Google Adsense?

A GDPR message in Google AdSense is a banner that displays to users in the European Economic Area (EEA) and the United Kingdom, asking them for consent to use their data to show personalized ads and for other purposes. You can create a GDPR message in your AdSense account by going to Privacy & messaging > GDPR > Create message.

Short answer: A GDPR message in Google AdSense is a banner that asks users for consent to use their data for personalized ads and other purposes.

A CPRA message in Google AdSense is a banner that displays to users in the state of California, asking them for consent to sell or share their personal information. You can create a CPRA message in your AdSense account by going to Privacy & messaging > CPRA > Create message.

The CPRA (California Privacy Rights Act) is a law that gives California residents more control over their personal information. It requires businesses to obtain opt-in consent before selling or sharing personal information.

Short answer: A CPRA message in Google AdSense is a banner that asks users for consent to sell or share their personal information.

Note: The CPRA is similar to the GDPR, but there are some key differences. For example, the CPRA gives California residents the right to opt out of the sale or sharing of their personal information, even if they have previously given consent. The GDPR does not give users this right.

Additionally, the CPRA defines “personal information” more broadly than the GDPR. This means that more types of data are covered by the CPRA, such as device identifiers and IP addresses.

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